Insurance Producers

The Washington Health Benefit Exchange has designed its state-based insurance marketplace to allow insurance producers to play a critical role in helping Washington residents access health plans offered through the site. Producers who are authorized to sell Washington Healthplanfinder products will be able to present Qualified Health Plans to individuals in Washington state.

Why You Should Get Involved

Washington Healthplanfinder provides producers access to a market of consumers who may now be eligible for premium subsidies or tax credits to help pay for their insurance coverage. Producers may also be able to reduce costs for existing clients by enrolling clients in health insurance through Washington HealthplanfinderWashington Healthplanfinder offers Producers:

  • A password-protected login and dashboard to track their client database, client contact information, and application status.
  • A listing of each producer in the Washington Healthplanfinder system will allow consumers to easily locate them by name, zip code or agency (organization).
  • Customer service will be available to answer questions and provide support to producers as they work with clients.
  • Dedicated support is available for producers regarding consumer and client issues through your producer support team at
  • Producer specific resources in the form of newsletters, a password-protected resource page for additional training, and webinars.

Training and Compensation

Licensed producers can become authorized to sell health plans offered through Washington Healthplanfinder upon completing a training program in the Learned Management System (LMS) and submitting a certification fee if required. Producers must also be appointed by respective health insurance carriers to sell specific plan products.

Producers may receive compensation from their appointed carriers for sales of insurance plans offered on Washington Healthplanfinder. The Washington Health Benefit Exchange does not pay commissions. Commission inquiries should be directed to the carrier.

All producers (new and re-certifiying) are required to complete a training program and submit a $50 certification fee to access Washington Healthplanfinder.

Submit payment here!

Re-certifying Producers

You will receive an automatic email with log in credentials once your LMS account has been created.  You will also be notified via email when training courses have been loaded to your training dashboard. Due to limited licenses, you may be given a reasonable time requirement to complete training. Because of this, not all producers may be able to complete training in July. Payment is required prior to accessing LMS, so it would be advantageous to submit payment as soon as possible. We are hoping to start re-certification in July.

New Producers

We appreciate your patience as our LMS site is under construction. Due to the high volume of producers that have requested to be certified, we may offer a webinar in June. All producers who have filled out the form below will be notified when this training is available. We will post the registration link here once we have confirmed the webinar training. In the meantime, if you are a new producer, please fill out the form below. You will also need to submit a $50 certification fee using the payment link above.

In order to complete the training program, an LMS account is required. ONLY New Producers WITHOUT an active broker account on the Exchange, will need to fill out the request form below:

Broker Training Form

Please note:

  • Each individual producer must request an LMS account. Agency accounts are not available
  • Producers will receive an automatic email with log in credentials once the account has been created.