Insurance Producers
Insurance producers — also referred to as brokers — play a critical role in helping Washington residents access health and dental insurance through Washington Healthplanfinder™.
Why you should get involved
Washington Healthplanfinder connects producers across the state to a broad customer base, including people who may be eligible for premium tax credits or state premium assistance to help pay their monthly premium. Producers may also be able to reduce costs for existing clients by helping them enroll in health and dental insurance through Washington Healthplanfinder. Washington Healthplanfinder offers producers:
- A secure login and dashboard to manage clients’ records, contact information and application statuses.
- Inclusion in the Washington Healthplanfinder producer directory, helping customers find producers by name, zip code or agency.
- Producer Support, a dedicated team that provides direct customer service to producers. Available to answer questions and provide support at .
- Year-round access to producer specific resources through our learning management system (LMS).
Training and compensation
Producers must be licensed in Washington state and have both life and disability lines of authority. Producers must also be appointed by respective health insurance carriers to sell specific plan products. Licensed producers can become certified to sell health plans offered through Washington Healthplanfinder by submitting a certification fee, completing required training and returning completed user access agreement forms.
Producers may receive compensation from their appointed carriers for sales of insurance plans offered on Washington Healthplanfinder. The Exchange does not issue commissions. Compensation is decided and paid for by each carrier. Some carriers offer monthly commissions for Exchange plans; others do not. If you have commission-related questions, ask the carrier of the plan in question. Carrier contact information is available in the LMS after your account is created.
For questions about certification, email or Producer Program Manager Latasha Miller, .
Carrier contact information can be found in LMS after your account has been created.
Currently certified brokers can .
For questions or assistance with your Washington OIC license, please visit or .
Certification fee
All producers, new and recertifying, are required to complete a training program in LMS and submit a $50 certification fee.
No refunds will be issued for incomplete certification. If you submitted a duplicate payment in error, contact .
Use only one individually identifiable email address when registering and communicating with Exchange staff. This will help strengthen security of customers’ personally identifiable information.
New producers
- After payment is submitted, wait two to three business days for processing.
- You will receive an email from the learning management system (LMS) administrator when your account has been created.
- A separate enrollment email from Producer Support will be sent with instructions on how to complete the courses.
Once you have successfully completed training, within two to three business days you will receive a DocuSign to review and sign. Please read these documents thoroughly.
- Your DocuSign agreement will then be reviewed. You’ll receive a countersigned copy after this process is completed.
- The countersigned copy will also include your signed annual certificate that some carriers will require a copy.
- Your Washington Healthplanfinder™ broker account will then be created within one week from the day you receive a countersigned copy of your DocuSign.
- You will receive an email with your Washington Healthplanfinder username and a link to create your password.
Recertifying producers
- After payment is submitted, wait two to three business days for processing.
- You will receive an enrollment email from Producer Support notifying you that your courses have been loaded into the LMS.
- Once you have successfully completed training within two to three business days you will receive a DocuSign to review and sign.
- Your DocuSign agreement will then be reviewed. You’ll receive a countersigned copy and recertification will be completed.
- The countersigned copy will also include your signed annual certificate; some carriers will require a copy.
Important reminders
- Keep a copy of your completion certificate. Carriers may want to verify you have completed yearly certification. Your completion certificate will also have the dates of your certification.
Producer Support does not send carriers certificates of completion.
Key dates
- New producer training timeline: Feb. 17 – Oct. 16, 2026
- Recertification timeline: July 15, 2026 – Oct. 16, 2026
- Payment Deadline: Oct. 1, 2026
- Training Blackout Period: Oct. 17, 2026 – January 2027
- New Producer Training Resumes: February 2027 – October 2027
Recertifying producers
Watch monthly newsletters for the most up-to-date information about recertifying for 2027. The last day to submit payment for recertification is Oct. 1, 2026. Producers who pay their certification fee after Feb. 17, 2026, will be enrolled into training in July 2026 and will have until Oct. 16, 2026, to complete the recertification process. This will allow all team members to focus on helping producers navigate open enrollment.
New producers who complete certification between Feb. 17 – Oct.16, 2026, do not need to recertify in 2026. Your certificate of completion expires Oct. 31, 2027.
All producers must complete the recertification requirements annually to maintain a Washington Healthplanfinder privileged user account. Failure to do so will result in account terminations. Client partnerships will also be terminated once the account is disabled.
New producers (not currently certified with the Exchange)
New producer certification is available from Feb. 17 – Oct. 16, 2026. The last day to submit payment for to certify is Oct. 1, 2026.
Note:
- Each producer must request their own individual LMS account; agency accounts are not available.
- Producers will receive an automatic email with login credentials once the account has been created.