Insurance Producers

Washington Health Benefit Exchange has designed its state-based insurance marketplace to allow insurance brokers (also known as producers) to play a critical role in helping Washington residents access health plans offered through the site. Producers who are authorized to sell Washington Healthplanfinder products will be able to present Qualified health plans to individuals in Washington state.

Why You Should Get Involved

Washington Healthplanfinder provides producers access to a market of consumers who may be eligible for premium subsidies or tax credits to help pay for their insurance coverage. Producers may also be able to reduce costs for existing clients by enrolling them in health insurance through Washington HealthplanfinderWashington Healthplanfinder offers Producers:

  • A password-protected login and dashboard to track their client database, client contact information, and application status
  • A listing of each producer in the Washington Healthplanfinder system will allow consumers to easily locate them by name, zip code or agency (organization)
  • Customer service will be available to answer questions and provide support to producers as they work with clients
  • Dedicated support is available for producers regarding consumer and client issues through your producer support team at [email protected]
  • Producer specific resources available with year-round access to the Producer Support Network via the Learning Management System (LMS)

Training and Compensation

Producers must be appointed by respective health insurance carriers to sell specific plan products. Licensed producers can become appointed/authorized to sell health plans offered through Washington Healthplanfinder upon completing a training program in LMS, submitting a certification fee, and returning completed user access agreement forms.

Producers may receive compensation from their appointed carriers for sales of insurance plans offered on Washington Healthplanfinder. The Washington Health Benefit Exchange does not pay commissions. Commission inquiries should be directed to the carrier.

For questions about certification, please email [email protected] or Kris Lattimore | Producer Program Manager [email protected]

Carrier contact information can be found in LMS after your account has been created.

All producers (new and re-certifying) are required to complete a training program in LMS and submit a $50 certification fee to access Washington Healthplanfinder. No refunds will be issued for incomplete certification. If you submitted a duplicate payment in error, please contact [email protected].

Please use only one individually identifiable email address when registering and communicating with Washington Health Benefit Staff.

Submit payment here!

What to expect after payment is submitted (PDF)

Please review key dates below:

  • New Producer Training Timeline:  February 2024 – October 2024
  • Re-Certification Timeline: July 2024 - October 2024
  • Payment Deadline: October 21, 2024
  • Training Blackout Period: November 2024 - January 2025
  • New Producer Training Resumes: February 5, 2025 - October 2025

Re-certifying Producers

Producers that are wanting to re-certify for the 2025 coverage year can now submit payment.  Producers that have paid their certification fee will be enrolled into training in July 2024 and will have until October 2024 to complete training. The last day to submit payment for re-certification is October 2024. A change from previous years, we will now close certification for new and re-certifying producers effective October 2024. This will allow all team members to focus on helping producers navigate open enrollment.

New Producers who complete certification between February 2024 – October 2024, do not need to re-certify in 2024.  Your certificate of completion expires 10/31/2025.

All producers must complete the re-certification requirements annually to maintain a Washington Healthplanfinder privileged user account.  Failure to do so will result in account terminations. Client partnerships will also be terminated once the account is disabled.

New Producers (not currently certified with the Exchange)

New Producer Certification is available from February 2024 - October 2024. The last day to submit payment for to certify is October 2024.

Please fill out the form below to request an LMS account. Payment is required in order to have access to LMS and to be enrolled in certification.  You will be notified via email once your account has been created and when you have been enrolled in certification courses.

ONLY New Producers WITHOUT an active producer account on the Exchange, will need to fill out the request form below:

LMS Request Form should be completed by the certifying producer. Please include your WAOIC License Number, not your NPN (National Producer Number). Use link to look up your WAOIC License Number:
https://fortress.wa.gov/oic/consumertoolkit/search.aspx

New Producer LMS Account Request

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  • Please enter a valid email address.

Please note:

  • Each individual producer must request an LMS account. Agency accounts are not available
  • Producers will receive an automatic email with log in credentials once the account has been created.