For Immediate Release: November 9, 2017

Washington Healthplanfinder Traffic, New Enrollment Surges In First Week

State’s online health insurance marketplace saw a 24 percent rise in site visits, more than 50 percent increase in new enrollees OLYMPIA, Wash.

The Washington Health Benefit Exchange is reporting today that more than 320,000 visitors have reviewed their coverage options at Washington Healthplanfinder since the start of open enrollment on Nov. 1. This traffic over the first week represents a 24 percent increase in visitation to the state’s health insurance marketplace over the same period last year.

Additional data that shows an increase in consumer interest includes:

OE5 (Nov. 1-Nov. 8, 2017) OE4 (Nov. 1-Nov. 8, 2016)
Calls to the Customer Support Center 35,144 27,135
New applications submitted 4,550 2,964
Usage of Smart Planfinder (new) 49,592 N/A
Downloads of WAPlanfinder mobile app (new) 3,607 N/A

“We are very pleased to see this level of interest so early in open enrollment,” said Pam MacEwan, CEO of the Washington Health Benefit Exchange. “As with every new plan year, people need to review their health insurance options, and Washington Healthplanfinder is the most trusted place for Washingtonians to shop for and compare available plans. Many of our customers will qualify for tax credits that can lower the cost of coverage.”

Most consumers who qualify for tax credits are finding that more financial help is available to further discount their 2018 health coverage. The price of the second-lowest-cost silver plan offered through Washington Healthplanfinder is used to calculate these tax credits. Because the price of those plans has increased, the amount of tax credits available to eligible customers has increasing as well. That increase in tax credits for qualifying customers is evident in 37 out of 39 counties in Washington state.

“Most customers have a unique opportunity to receive additional tax credits that may cause their 2018 premium costs to be less expensive,” added MacEwan. “We urge all customers to use Washington Healthplanfinder to determine their tax credit eligibility, and to leverage those tax credits to find plans that are the best fit for themselves and their family.”

Premium amounts and tax credits both vary based on the household member’s age, total number of people covered, county residence, and annual household income. Those households with income under 400 percent of the federal poverty level qualify for assistance on a sliding scale. This year, the ceiling for a family of four to be eligible to receive tax credits is $98,400.

For customers who do not qualify for federal subsidies, it is essential that they research their options and shop for the coverage that meets their needs and budget. The new Smart Planfinder, a decision-support tool available on Washington Healthplanfinder, can help customers evaluate their choices. Smart Planfinder allows customers to take key personal health cost drivers – your preferred doctor or facility, how often you or your family members go to them, and how frequently you fill or refill prescriptions – and identify what plan in what medal level will provide the best coverage options.

Additional help for those shopping is available in-person through the Exchange’s network of trained navigators and brokers. Residents can locate a navigator or broker in their area by using the all-new WAPlanfinder mobile app, clicking the “Customer Support” link on, or visiting one of the 12 enrollment centers located throughout the state.

The toll-free Customer Support Center (1-855-923-4633) is also offering support on weekdays from 7:30 a.m. to 8 p.m. as well as Saturdays from 10 a.m. to 2:30 p.m. Extended hours will be offered on dates leading up to important sign-up deadlines.

Reminders: Enrollment is offered year-round to individuals and families through Washington Apple Health (Medicaid). Customers enrolled in Apple Health will receive a notice 60 days before the month they enrolled in or renewed their coverage last year.

About Washington Healthplanfinder

Washington Healthplanfinder is an online marketplace for individuals and families in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost sharing and public programs such as Medicaid. The current open enrollment period for Washington Healthplanfinder began on Nov. 1, 2017 and extends through Jan. 15, 2018. The deadline for Jan. 1, 2018 coverage is Dec. 15.

About Washington Apple Health

In Washington, Medicaid is called Washington Apple Health. Coverage is free and available year-round for those who qualify. Since the Affordable Care Act launched in October 2013, more people have access to preventive care, like cancer screenings, treatment for diabetes and high blood pressure, and many other health care services they need to stay healthy. Apple Health clients enroll and renew online using Washington Healthplanfinder. Apple Health is administered by the Washington State Health Care Authority:

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