For Immediate Release: December 14, 2016

Washington Healthplanfinder Sees 13% Increase In Sign-Ups, Encourages Customers to Wrap Up Plan Selections and Secure Coverage for the New Year

Residents directed to take action early as Dec. 23 deadline for Jan. 1 coverage approaches OLYMPIA, Wash.

The Washington Health Benefit Exchange today is encouraging Washington Healthplanfinder customers to take early action to secure health and dental coverage that begins at the New Year. Residents have until 11:59 p.m. on Friday, Dec. 23 to sign up for coverage with a start date of Jan. 1, 2017.

“Individuals and families who have not yet signed up for health and dental plans should not delay securing coverage that begins on Jan. 1,” said Pam MacEwan, CEO of the Washington Health Benefit Exchange. “We anticipate traffic to Washington Healthplanfinder and our Customer Support Network to continue increasing as the Dec. 23 deadline approaches. Residents should act now to avoid any gaps in coverage.”

Recently, Washington Healthplanfinder has experienced a higher volume of traffic during peak hours of operation from 9 a.m. to 4 p.m. on weekdays. Customers seeking 2017 health and dental coverage are asked to take advantage of extended hours and supplemental resources offered by the Exchange’s Customer Support Network to ensure their applications are received prior to the Dec. 23 cutoff for Jan. 1 coverage.

The following customer support is available:

  • Over The Phone: Regular hours of operation for the Customer Support Center are 8 a.m. to 8 p.m. every weekday at 1-855-WAFINDER (1-855-923-4633). Special extended hours of operation include:
    • Dec. 15 from 8 a.m. to 10 p.m.
    • Dec. 17 from 10 a.m. to 2 p.m.
    • Dec. 18 from 10 a.m. to 2 p.m.
    • Dec. 23 from 8 a.m. to midnight.
  • In Person: Customers needing in-person help can access the Exchange’s statewide network of trained navigators and brokers by clicking the “Customer Support” link at

Since the start of open enrollment on Nov. 1, more than 160,000 individuals and families have already signed up for Qualified Health Plans (QHP) through Washington Healthplanfinder. The updated total reflects an increase of more than 20,000 QHP selections over the same point in the open enrollment period last year. In addition to 2017 QHP selections, more than 22,000 Washingtonians have signed up for Qualified Dental Plans (QDP) that are now offered through Washington Healthplanfinder.

“Early interest in adult and family dental plans confirms feedback from customers who have been asking that dental be added to the coverage options available through Washington Healthplanfinder,” said MacEwan. “We continue to encourage customers to review these new dental plans and add this important benefit to their package of coverage that begins at the start of the New Year.”

The breakdown of Qualified Health Plan selections, as well as customer engagement through the first six weeks of open enrollment is as follows:

Open Enrollment (Nov. 1 – Dec. 13) OE4 OE3
Total Health Plans Selected for Jan. 1 161,381 142,446
New Customers 27,189 27,775
Renewing Customers 134,192 114,671


Customer Engagement & Support (Nov. 1 – Dec. 13)
Calls Answered at the Call Center (Dec. 1-13) 55,250 Unique Users 1,223,558 Unique Users 188,368
Digital Marketing – Impressions 25.8 million
Click-throughs to from digital placements 152,411

During the previous open enrollment period (OE3), more than 1.7 million individuals – one in four Washingtonians – accessed health coverage through Washington Healthplanfinder. Overall, more than 2.4 million residents have used Washington Healthplanfinder to enroll in health plans since the online marketplace went live three years ago.

 Reminders: Enrollment is offered year-round to individuals and families through Washington Apple Health (Medicaid). Customers enrolled in Apple Health will receive a notice 60 days before the month they enrolled in or renewed their coverage last year. Small business owners have the option of enrolling year-round through Washington Healthplanfinder Business.

About Washington Healthplanfinder

Washington Healthplanfinder is an online marketplace for individuals, families and small businesses in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost sharing and public programs such as Medicaid. The open enrollment period for Washington Healthplanfinder is underway now and extends through Jan. 31, 2017.