For Immediate Release: January 11, 2016

Washington Healthplanfinder Continues to Strike the Right Note with Young Adult Outreach

Collaboration with Sasquatch! Music Festival to highlight Jan. 31 deadline for health coverage OLYMPIA, Wash.

Washington Healthplanfinder today announced the continuation of its collaboration with the Sasquatch! Music Festival to reach young adults with information about new health plans and financial help to cover the costs of insurance.

As of Jan. 2, 2016, more than 174,000 people in Washington signed up for  a Qualified Health Plan during the open enrollment period that started Nov. 1, 2015, including more than 50,000 adults under the age of 35 – a 66 percent increase from the previous year.

Washington Healthplanfinder will leverage the outreach channels of the Sasquatch! Music Festival, including digital and radio advertisements as well as the event website, to educate music fans about health insurance and the Jan. 31 deadline to sign up for coverage. Washington residents are also able to enter the “It’s About Time You Got Health Insurance” sweepstakes by liking Washington Healthplanfinder on Facebook and going to bit.ly/wahealth2016 for a chance to win a pair of V.I.P. tickets to the four-day Sasquatch! Music Festival over Memorial Day Weekend.

“This effort allows us to build off of our previous success, as well as pursue new, innovative tactics to engage and inform young adults about health plan options available through Washington Healthplanfinder,” said Michael Marchand, Director of Communications & Outreach for the Washington Health Benefit Exchange. “Creative collaborations like the one with the Sasquatch! Music Festival enable us to bring the important message of health coverage to this important audience right before the deadline to enroll.”

 Since the beginning of the open enrollment period, Washington Healthplanfinder has used advertising, community events, media stories, and partnerships to reach residents seeking health coverage. New in January 2016 is the introduction of video testimonials from real people speaking about the health insurance options and free in-person assistance available through Washington Healthplanfinder. One of these stories comes from a musician who performed at the Sasquatch! Music Festival last year.

“As a musician, I’m self-employed,” said Andrew Vait of the Seattle-based band SISTERS in one of the new videos currently being featured in the advertising campaign. “Back when I didn’t have health insurance, it was a concern.” Andrew shares his story of finding out about Washington Healthplanfinder through a friend and signing up. “I found a good plan on their website and I even got help paying for it,” he said. “It was super easy.”

Andrew’s video—as well as those of two of the thousands of community-based brokers and navigators across Washington—are available below:

New and returning customers can go to wahealthplanfinder.org to compare health plans, including prices, benefits and doctor networks. Customers who plan to use Washington Healthplanfinder this weekend should be aware of scheduled downtime due to DSHS eligibility system maintenance from 10 p.m. on Friday, January 15 to 6 a.m. on Sunday, January 17.

The toll-free Customer Support Center (1-855-923-4633) is open every Monday-Friday from 7:30 p.m. to 8 p.m. In-person assistance is also available by locating a broker or navigator by zip code through Washington Healthplanfinder’s Customer Support link.

The deadline to select a Qualified Health Plan through wahealthplanfinder.org is Jan. 31 for coverage effective March 1. Customers who select a plan by Jan. 23 will have their coverage start Feb. 1.

About Washington Healthplanfinder

Washington Healthplanfinder is an online marketplace for individuals, families and small businesses in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost sharing and public programs such as Medicaid. The current open enrollment period for Washington Healthplanfinder began on Nov. 1, 2015 and extends through Jan. 31, 2016.

About the Washington Health Benefit Exchange

The Washington Health Benefit Exchange is a public-private partnership established in accordance with the Patient Protection and Affordable Care Act of 2010 (ACA) to implement a new health insurance marketplace for individuals and small businesses. The Exchange is separate from the state and governed by an independent 11-member board. For more information, visit www.wahbexchange.org.