Washington Healthplanfinder Continues Outreach to ‘Young Invincibles’ Through Collaboration with Sasquatch! Music Festival, produced by Live Nation

Advertising at concerts, happy hours and football games also targets 18- to 34-year-olds OLYMPIA, Wash.

Washington Healthplanfinder announced today the renewal of its successful collaboration with the Sasquatch! Music Festival, produced by Live Nation, to educate music fans about the benefits of enrolling in health coverage through Washington Healthplanfinder. Washington Healthplanfinder will utilize Sasquatch! Music Festival producer Live Nation’s communications channels throughout Washington State, including event websites, prominent social media channels and concerts, to reach so-called “young invincibles”—adults ages 18-34.

During the first open enrollment period, young adults made up 25 percent of total Qualified Health Plan enrollments, while they made up 29 percent of enrollments in the last month of open enrollment alone.

“Our collaboration with Sasquatch! Music Festival enables us to continue to soften the ground with younger adults who are a much more difficult audience to reach and convince to sign up,” said Michael Marchand, Director of Communications for the Washington Health Benefit Exchange. “Proactively positioning ourselves in social settings that involve sports, music and special events continues to help us start this important conversation.”

In addition to digital outreach and activations at concert venues across the state, Washington Healthplanfinder is sponsoring the Sasquatch! Launch Party in February and launching a sweepstakes where four grand prize winners from Washington will each win a pair of V.I.P. tickets to the 2015 Sasquatch! Music Festival. Washington residents can enter by going to LiveNation.com/VIPtickets.

Washington Healthplanfinder will also conduct outreach through Biking Billboards ambassadors outside of Seattle Seahawks football games and at locations with lots of foot traffic, including Happy Hours on Capitol Hill. The visuals and messages borrow from the “It’s About Time You Got Health Insurance” advertising campaign that demonstrates the impacts of going without coverage.

“Young adults recognize that remaining uninsured comes with its own price, and these personal as well as financial costs have proven to resonate particularly well with this audience,” said Marchand. “Research has also shown that the financial penalty will be a motivator for signing up this year.”

Under the Affordable Care Act, everyone needs to have health insurance or pay a fine. The penalty in 2015 is increasing to $325 per individual or up to 2 percent of household income, whichever is greater.

The open enrollment period ends on Feb. 15, 2015.

Reminders: Residents must select and pay for a Qualified Health Plan by Dec. 23, 2014 at 5 p.m. for coverage that begins on Jan. 1, 2015.

Enrollment in Washington Healthplanfinder Business and Washington Apple Health (Medicaid) is year-round. Apple Health customers will receive a notice 60 days before the month they enrolled in or renewed their coverage last year.

Residents who are interested in signing up or renewing their Qualified Health Plan may visit wahealthplanfinder.org.

About Washington Healthplanfinder

Washington Healthplanfinder is an online marketplace for individuals, families and small businesses in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost-sharing and public programs such as Medicaid. The current open enrollment period for Washington Healthplanfinder began on Nov. 15, 2014 for health insurance coverage beginning on Jan. 1, 2015. The open enrollment period will extend through Feb. 15, 2015.

About the Washington Health Benefit Exchange

The Washington Health Benefit Exchange is a public-private partnership established in accordance with the Patient Protection and Affordable Care Act of 2010 (ACA) to implement a new health insurance marketplace for individuals and small businesses. The Exchange is separate from the state and governed by an independent 11-member board. For more information, visit www.wahbexchange.org.

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