For Immediate Release: October 28, 2013

Washington Healthplanfinder Draws Nearly 50,000 Enrollments Since Oct. 1

Washington marketplace sees 38 percent increase in sign-ups since last week OLYMPIA, Wash.

Washington Healthplanfinder today announced nearly 50,000 residents have enrolled in health coverage since Oct. 1. Enrollment in applications for Qualified Health Plans also saw a 40 percent increase since last week.

“We’re pleased to see a consistent drumbeat of enrollment through Washington Healthplanfinder,” said Richard Onizuka, CEO for the Washington Health Benefit Exchange. “With nearly one month behind us, we have made significant progress toward covering thousands of additional families in our state.”

While call center volumes have decreased slightly since last week, the Exchange plans to add 145 new customer support representatives to the toll-free Customer Support line over the next six to eight weeks to alleviate longer than projected wait times. This will nearly double the current number of staff members.

“We continue to see strong numbers for Washington Apple Health enrollment with 2,000 and 3,000 new clients every weekday,” said Dorothy Teeter, Director of the Health Care Authority. “The majority of signups are coming from the newly eligible adult population – exactly what the Affordable Care Act intended. Enrollment trends also remain strong for children and other currently eligible individuals, which is great news in a state that has placed a priority on covering all kids.”

Updated numbers since the Oct. 1 launch include:

Web and Call Center Data
Unique Visitors


Total Site Visits


Page Views


Unique Page Views


Accounts Created


Call Center Volume


Average Call Center Wait Times

21 min


Enrollments Completed
Qualified Health Plans


Medicaid Newly Eligible/Coverage Jan. 1


Medicaid/Immediate coverage





Total Completed Applications
Total Applications



Total Applicants Included on Applications Completed*
Qualified Health Plan Applicants – QHP Only


Qualified Health Plan/Medicaid Mixed**


Medicaid Applicants Only


Total Applicants**


*Note: These numbers reflect enrollments and applications through Friday, Oct. 25 while previous reports include weekend data. Some applicants may be included in enrollment numbers. Applications completed includes individuals who have completed applications but have not yet submitted payment. Payment is due on Dec. 23, 2013 for coverage that begins on Jan. 1, 2014.

*Qualified Health Plan/Medicaid Mixed indicates applications in which at least one individual on the application is purchasing a Qualified Health Plan while others may be eligible for Medicaid.

For users who are unable to complete an application online at, please visit the Washington Healthplanfinder “Quick Tips” page on the Washington Healthplanfinder Status Center.  If children, pregnant women and family Medicaid applicants are unable to complete an application online, they can access a paper application through the Health Care Authority website.

For more information about Washington Healthplanfinder and to enroll in health coverage, please visit

Washington Healthplanfinder, Bethany Frey, (360) 688-7752

Washington Health Care Authority, Jim Stevenson, (360) 725-1915

About Washington Healthplanfinder

Washington Healthplanfinder will be a new online marketplace for individuals, families and small businesses in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost sharing and public programs such as Medicaid.Washington Healthplanfinder began enrolling consumers on Oct. 1, 2013, for health insurance coverage beginning on Jan. 1, 2014. The open enrollment period extends through March 31, 2014.

About the Washington Health Benefit Exchange

The Washington Health Benefit Exchange is a public-private partnership established in accordance with the Patient Protection and Affordable Care Act of 2010 (ACA) with the goal to redefine people’s experience with health care through the creation of a new health insurance marketplace for individuals and small businesses. The Exchange is separate from the state and governed by an independent 11-member board appointed by former Gov. Chris Gregoire in Dec. 2011.

About Health Care Authority

The Health Care Authority includes the two largest state health care purchasing programs – Apple Health (Medicaid) and Public Employees Benefits system, which handles state employee benefits. Under Medicaid expansion, income eligibility guidelines will increase to 138% of the federal poverty level effective Jan. 1, 2014, increasing state Medicaid rolls by an estimated 328,000 individuals.

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