Introductory Ad Campaign

Advertising Campaign (Aug. 2013)

Washington Healthplanfinder launched their introductory web and radio advertising the week of August 19th, 2013.  These early ads were designed to begin raising awareness about health insurance, the new health care law, and the upcoming October 1, 2013 launch of Washington Healthplanfinder (wahealthplanfinder.org).

The ads were separate from the primary advertising campaign and served to lay some ground work before the full integrated advertising and marketing campaign launched in mid-to-late September 2013.

Radio

Online

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