For Immediate Release: November 15, 2013

Washington Healthplanfinder Releases Detailed October Enrollment Report

New Information Available Including County-by-County Data, Enrollment by Age Range and More OLYMPIA, Wash.

Washington Healthplanfinder today released a comprehensive data report that shares detailed information about the 57,000 residents who have enrolled in new health coverage options from Oct. 1 to Oct. 31.* Washington Healthplanfinder is separate from the federal health insurance marketplace,, and is a new way for residents in Washington to find, compare and enroll in health plans and access financial help to lower their costs.

The report includes information about enrollees including their age ranges, enrollment by county and even enrollments by health plan “Metal Level” such as Gold, Silver and Bronze. Some of the key takeaways from the report include:

  • Thirty Percent of Site Visitors Have Taken Action: Nearly 500,000 individuals visited Washington Healthplanfinder in the first month. Of those individuals, more than 150,000 either fully enrolled in health coverage, completed an application that is awaiting payment or started an application.
  • Silver Plans are the Most Popular: Nearly 70 percent of those who enrolled in a Qualified Health Plan enrolled in a “Silver” level plan. This percentage is likely due to cost-sharing subsidies, a form of financial help that lowers additional out of pocket costs such as copays and deductibles, which can only be accessed through a Silver level plan under the Affordable Care Act. Cost-sharing subsidies are separate from tax credits that lower monthly insurance premiums and can be viewed during the Washington Healthplanfinder shopping experience, based on eligibility.
  • Residents are waiting to pay for Qualified Health Plans: More than 21,000 individuals have completed an application for a Qualified Health Plan that is awaiting payment due in December. It is expected that many of these individuals will submit their payment by the Dec. 23, 2013 due date for coverage that begins on Jan. 1, 2014. More than 70,000 additional residents have started applications that are in process.
  • The Highest Enrollments by Age Range are those under the age of 18 and those ages 26-34: Children under the age of 18 saw the highest level of enrollment, with 13,000 enrollments in Medicaid. Coming in second were those ages 26-34, with more than 11,000 enrolled. More than 6,000 young adults ages 18 to 25 have already signed up for health coverage.
  • King, Pierce and Spokane County Include the Highest Enrollments: The most populous counties in the state saw the highest number of enrollments during the month of October, with nearly 14,000 in King County, 6,000 in Pierce County and 6,000 in Spokane County.

“We are pleased with the enrollment and completed applications data represented in both Medicaid and Qualified Health Plans,” said Richard Onizuka, CEO for the Washington Health Benefit Exchange. “With 6,000 enrolled in Qualified Health Plans and another 21,000 individuals on applications awaiting payment due in December, this is a good start toward reaching our target of 130,000 with coverage starting Jan. 1, 2014.”

Washington Healthplanfinder will continue to reach out to individuals through targeted communications efforts including an integrated advertising campaign, social media, events and community partnerships. Additional focus will be placed on young adults in the coming weeks through new corporate partnerships and outreach work through a national nonprofit called the Young Invincibles.

“Young adults are a critical target for us and it is great to see that 6,000 young adults between the ages of 18 and 25 have signed up for health coverage in just the first month,” said Michael Marchand, Director of Communications for the Washington Health Benefit Exchange. “Our team will be continuing to focus on our outreach efforts to this group in new creative ways, including mobile advertising, concert venues and notable local musicians.”

To view the detailed enrollment report for October, please click here*.

*Please note that enrollment numbers for the month of October are higher than previously reported due to more accurate reporting of Medicaid and Qualified Health Plan enrollments. Comprehensive data for ethnicity is not available due to the users’ ability to opt out of providing this information. Information about enrollments in the Small Business Program and enrollments by health plan insurance carriers will be available in future reports.

For users who are unable to complete an application online at, please visit the Washington Healthplanfinder “Quick Tips” page on the Washington Healthplanfinder Status Center.

If children, pregnant women and family Medicaid applicants are unable to complete an application online, they can access a paper application through the Health Care Authority website.

For more information about Washington Healthplanfinder and to enroll in health coverage, please visit

Washington Healthplanfinder, Bethany Frey, (360) 688-7752

About Washington Healthplanfinder

Washington Healthplanfinder is a new online marketplace for individuals, families and small businesses in Washington to compare and enroll in health insurance coverage and gain access to tax credits, reduced cost sharing and public programs such as Medicaid. Washington Healthplanfinder began enrolling consumers on Oct. 1, 2013, for health insurance coverage beginning on Jan. 1, 2014. The open enrollment period extends through March 31, 2014.

About the Washington Health Benefit Exchange

The Washington Health Benefit Exchange is a public-private partnership established in accordance with the Patient Protection and Affordable Care Act of 2010 (ACA) with the goal to redefine people’s experience with health care through the creation of a new health insurance marketplace for individuals and small businesses. The Exchange is separate from the state and governed by an independent 11-member board appointed by former Gov. Chris Gregoire in Dec. 2011.

# # #