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Insurance Brokers

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The Washington Health Benefit Exchange has designed its state-based insurance marketplace to allow producers to play a critical role in helping Washingtonians access health plans offered through the site. Producers who are authorized to sell Washington Healthplanfinder products will be able to present QHP offerings to individuals and small businesses in Washington State. Open enrollment through Washington Healthplanfinder is October 1, 2013- March 31, 2014.

Why You Should Get Involved

Washington Healthplanfinder will provide exclusive access to an untapped market of consumers and small businesses who may now be eligible for premium subsidies or tax credits to help pay for their insurance coverage. Agents and brokers may also work with existing clients to offer health insurance through Washington Healthplanfinder. The site will offer producers:

  • A password-protected login and dashboard to track their client database, client contact information and application status.
  • A unique profile for each agent and broker in the Washington Healthplanfinder system will allow consumers and small businesses to easily locate them by name or zip code.
  • Customer service will be available to answer questions and provide support to producers as they work with clients.
Training and Compensation

Licensed producers can become authorized to sell health plans offered on Washington Healthplanfinder upon completing an Exchange training course. Producers must also be appointed by respective health insurance carriers to sell specific plan products. For more information about training and registration please click here.

Producers will receive compensation from their appointed carriers for sales of insurance plans offered on Washington Healthplanfinder, just as they do today.

For additional information, please visit our frequently asked questions.

Registered Producer Support

Registered producers can contact Washington Healthplanfinder for assistance with their accounts and passwords or client application questions.

Washington Healthplanfinder Business Support: 1-855-256-9598

option# 1 for Account Lockouts

option# 2 for Broker and Small Business Support

Calls will be answered Monday – Friday, 8am – 5pm


Please include business name (if applicable), individual or business owner first and last name, application ID#, and brief synopsis of assistance needed.

Broker/SHOP Representatives:

Scott Hacker- South Center (Tukwila) north to the Canadian border

Michael Jackling- South Center (Tukwila) south to Oregon border

Brandon Larson and Kris Lattimore- Eastern Washington and


Frequently Asked Questions

Washington Healthplanfidner Status Center

Washington Healthplanfinder Quick Tips

Registered Producer Help Session Webinars


Registered Producer Print Shop

Promote yourself as a registered Healthplanfinder producer! We are excited to share that we now have a registered producer print shop for all your Washington Healthplanfinder marketing needs. Exclusive rights are granted to registered producers.

To receive logins for the producer print shop please email Shaina Mittelstead, SHOP Senior Program Specialist, directly at

Outreach Toolkit Items to Order

  • Brochure
  • Postcard
  • 20x30 poster
  • Window cling

For additional free, downloadable materials please visit the Partners Page.

Want to create your own materials? We are happy to send you the Washington Healthplanfinder logo files—please read our usage guidelines and contact us at